User Experience Design
User Experience has always been a part of my web design. In the early days, it was more simple, where the first step was building the site map, arranging the pages of the website so that it made sense and was easy to navigate. Since then, the user experience has become more complex. I get great satisfaction out of designing a path through the website that is easy for the user to understand and navigate.
While at WorkSpan, I worked with the team of founders on developing new features and creating flows for this complex Enterprise project management system. The app builds an extended web of professional connections for the purpose of shared marketing, and the features included a heightened level of security due to its financial nature. We had to ensure that there were no holes in the flow, while simultaneously making the entire experience as smooth as possible for all the stakeholders. Many personas to consider. This was where I spent the most time designing user flows.
Communication Arts Magazine
Developing an experience that served a wide variety of artists with varying degrees of technical savvy was an exciting challenge. After this net new feature became available for candidates to use, the submission rate increased in the first year, followed by an increase in revenue. Now the entries were submitted digitally, replacing snail mail, which was costly, time consuming, and took up a lot of physical room in the CommArts office. Since it was less expensive to submit entries, the number of entries increased, and so did the revenue from the increase in paid entry fees.
A new client approached me with a great idea he had for a kiosk to go in retail locations. He needed me to create a prototype showing the user experience for this in-store helping tool, so he could pitch it to his team. I built this using UXPin.
The collaborative nature of our DS4B Team that handled the Commercial and B2B redesign at this bank allowed me to share insights and new ideas for how this new experience could be designed. Although my role was specifically for visual design, I enjoyed sharing my informed ideas to help the project move forward.