Paying attention to branding, I design and build smart, attractive, websites that deliver information clearly and smoothly.
Good interaction makes your customer love you. My goal is to make the web experience as frictionless as possible.
What I do
• Design layouts using Photoshop and Sketch
• Whiteboard, paper + lo-fi prototyping
• Hi-fidelity prototypes using UXPin and InVision
• Persona development and scenario exercises
• Create/follow brand guidelines using Frontify
• Check design / dev compliance using Zeplin
• HTML/CSS: I use Atom, Webflow or WordPress
• Design & build pitch decks using Keynote
• Transactional email templates using Sendgrid
• Customize Shopify and Volusion stores
Amit Sinha, Co-Founder, WorkSpan
"Betsy is an absolute joy to work with - creative, professional and fast, its hard to get all three in a designer. She was responsible for creating WorkSpan's website, app, brochure and visiting cards and I can say with pride that it set the industry standard in our space. I would recommend her highly to take your startup from an Zero to One on the design side...founders can iterate with her from your logo to website to app to that pitch deck - she has done it all."
Jeanette Atherton, Production Manager, Atmel
"Betsy has been a life-saver when our tiny, in-house creative team has needed an enthusiastic designer to help us deal with everything from digital banners to brochures. She takes creative initiative and has a can-do approach that is absolutely necessary when you have nothing but short timelines and looming deadlines."
Darcy Bellows, Marketing Manager, Mervyn's
"Betsy is incredibly talented. Her creative skills are amazing. She has done A-Z concept through production work. Her design skills translate cross many medias. She capably handles change. Her ability to adapt to ever changing technology is impressive. She is highly productive and can be counted on to do above and beyond. Betsy is a great assets for any company!"
Nichola Americanos, Jan Michael's Jewelry
"Betsy comes highly recommended - she is honest, organized, knowledgeable about her field, meets deadlines and is committed to whatever project she works on, big or small. Two thumbs up!"
Jeffrey Martins, Martins Law Office
"Betsy rocks! Not only was I impressed with Betsy's professionalism, I especially appreciated her personal touch and attention to details. She kept me involved and informed during each step of the process. I think having a professional, well-designed electronic shingle has been critical to the on-going success of my office. She created something unique and special. I can recommend her without any reservations."
Belva Stone, Founder, Muddy Boot Prints
"Betsy assisted me in the process of designing a logo for my company Muddy Boot Prints. Throughout the whole process Betsy was wonderful at taking what I wanted into account and working with it. Betsy went above and beyond in that she went on to design business cards and flyers for my company which I've received many compliments on. I can't recommend Betsy enough."
Vikas Gupta, Founder, Jambool
"Betsy helped us design the logo for Jambool. She was great to work with, came up with excellent ideas, worked with our concepts and delivered the final designs on time as we desired. I highly recommend Betsy!"
Jeff Parrish, Owner, Glow Online
"We enjoy contracting work out to Betsy since we know that it will be done on schedule, on budget, and that she will add that certain something which will elevate and push the concept. With her strong work ethic, industry knowledge, and creative-problem solving skills, Betsy would be a tremendous addition to any design team."
JoAnn Pacho, SubTraction
"Betsy is a talented designer with a flair for visual communication. She is really great with Flash and UI design. She is easy to work with. She has wonderful ideas when it comes to finding ways to make products pleasing and intuitive."