Hi! My name is Betsy and I am a web and interaction designer based in Modesto, California. I am passionate about creating beautiful, easy to use web experiences.
Throughout my career, I’ve navigated a dynamic path that has shaped me into a versatile designer with a deep understanding of user experience. From mastering the intricacies of interface design to exploring the artistry of illustration and digital photo retouching, I’ve cultivated a unique blend of creativity and precision. My journey through interaction design and Flash animation brought storytelling and interactivity to life, while my focus on User Experience (UX) design united these skills into a holistic approach to design.
Each chapter of this professional adventure has sharpened my instincts, expanded my vision, and solidified my commitment to creating meaningful and impactful user experiences. This is the story of how diverse roles and challenges have come together to shape a designer driven by empathy, innovation, and a passion for connecting with users in an ever-evolving digital world.
What I bring to each project is also what I love most about web design: being able to take your ideas and concepts and translate them into something visual, a representation of your brand that is as authentic as it is beautiful. I approach projects professionally and with integrity while also having fun. I am an enthusiastic collaborator who can contribute ideas and concepts, then focus on getting the job done. I am always curious, and if I don’t know how to do something I’ll learn it - my skillset reflects my ongoing commitment to professional development. Companies I’ve worked for include Google, Communication Arts Magazine, WorkSpan, Gyro International, Formium, Hub Strategies, Clear Ink, Mervyns, and Teracent.