Mi mi mi...
My name is Betsy Lyon, and I have been designing for web since 1998. Over the years, I have accumulated not only a lot of knowledge about the different aspects of web design, including websites, display advertising, email design and interaction design, but I have lived through phases that have come and gone, and I have grown with the technology. I started out teaching myself web design (having already procured a BA in Communication Design from Pratt Institute in Brooklyn, NY), and found that I loved the medium. I did visual design for a while, until the first dot com bust in 2000. There was no work out there, (I watched my talented friends in the industry go jobless for years), so I jumped into print design and production with a major retailer for about 5 years, until the web space was back up and running, and healthy.
When that retailer dissolved, I embarked on my journey back into web, and rode a wave of successes that started with being recruited by Communication Arts Magazine (CommArts) to design and build their very first online competitions submission microsite. That is where I got my first taste of interaction design, having spent the first 4 months or so just designing the flow of the site. I loved the challenge of making the complex process easy to understand and use. There I also followed their brand guidelines to create their new, integrated microsite.
Another success was being swept up by Google by way of the acquisition of the startup I was working for called Teracent. Teracent was the first technology to use targeted marketing by using user data to inform delivery of display ads. So, off to the Google campus I went! It was exhilarating, and I was proud to be a Googler. I was integrated into the Rich Media department, where we joined Doubleclick and worked in tandem to develop these targeted ads. While I was there, our team developed the YouTube mastheads that have since earned Google over $137M/year. I spent the better part of a year there designing templates for DIY display ads for low- to mid-tier clients, to further automate the process and give these advertisers better tools for attractive and successful ads. I was also creating bespoke dynamic display ads for top-tier clients such as Scottrade, Adidas, and Travelocity.
After Google, I flipped back to my original vocation of digital photo retouching at Gap for three years, being the main retoucher for product and on figure images on the Banana Republic Factory website. I also worked with their other brands, Gap, Gap Factory, Old Navy, and Athleta.
After which, I moved on to a fabulous start up called WorkSpan, where for all intents and purposes, I was the Design Department. In collaboration with a remote design agency, I was responsible for all design aspects of the Enterprise SaaS, from working on the design and development of the app itself, including interaction design, user experience, wireframes and prototypes, to designing and developing the public facing website and all the collateral needed for trade shows.